Innovation - by definition: innovation either solves a problem or creates an opportunity. At Airush innovation extends beyond product development and into the entire business model.
Durability - Airush were the first company to offer a 2 year breakage warranty on their twin-tips. They have also developed the Dyneema Load Frame in their kites which not only reinforces the canopy but also distributes the force thereby getting bang for your buck (so to speak) - http://airush.com/2017/airush-dyneema-load-frame/
Sustainability - Airush does their best make to make each and every process as efficient as possible with the least possible impact on the environment. Airush’s objective: “our actions ultimately contribute towards making wind and watersports companies some of the leading environmental industries in the world. We think of it as environmental innovation.”